I want to build great products. There’s not a specific revenue goal. I think if we do that, the other things follow.
Companies that get confused and think their goal is revenue or a certain profit or whatever, or a stock price or something… those things you can’t focus on and make better. You have to focus on the things that lead to those, and for us, that’s all about great products. And so all of our energies are on that, not the result of that.— Tim Cook at All Things D Conference