Apple: desempenho respeitável
- A Apple já vendeu 865 milhões de dispositivos (entre iPhones, iPads, iPods e Macs) desde 2007.
- Hoje a Apple tem mais de 575 milhões de contas cadastradas no iTunes.
- O iOS 6 é o sistema operacional móvel mais popular da atualidade batendo com folga a base instalada de qualquer versão do Android já lançada.
- 93% dos usuários de iOS usam a versão mais recente do sistema, no caso do Android esse número é de 33%.
- O usuários que se dizem muito satisfeitos: iOS 74%, Windows Phone 53%, Android 49%.
- O iOS responde por 60% de todo o tráfego mobile na web.
- Usuários de iPhone usam o smartphone 50% mais do que os usuários de Android.
- O iPhone ganhou esse ano o nono prêmio J.D.Power and Associates que mede a satisfação dos clientes. E não é só isso, ele ganhou 9 vezes consecutivas. Nenhum outro produto jamais obteve esse desempenho.
Uma pequena digressão: a Samsung precisa aprender que esse é o tipo de coisa que não dá pra copiar da noite para o dia, muito menos só na base da publicidade.
(via In April, Apple’s iPad Remained King of Web Traffic & More - Patently Apple)And about smartphones:
Apple’s iPhone users spend an hour and fifteen minutes using their phones per day, a full 26 minutes more than the typical Android phone owner.
Additionally, iPhone and Android smartphone owners use their phones in markedly different ways. For instance, 28% of the time that Android users spend using their phones is dedicated to talking, whereas iPhone users spend only 22% of their smartphone time talking on the device. Android owners also devote a greater share of time visiting websites on their phone than iPhone owners. On the other hand, iPhone owners spend a disproportionately greater share of smartphone time than Android owner’s texting, emailing, using the camera and social networking.
via Fortune Tech
Apple - iPhone 5 - TV Ad - Music Every Day. Beautiful.
Apple may or may not do well in the future but right now, and contrary to popular belief, they are winning the smartphone wars and winning them handily.
RATIO OF PROFITS TO MARKET SHARE
3.12% Apple
1.30% Samsung
0.41% All Android
That’s it.
(via Android’s Market Share Is Literally A Joke | Tech.pinions - Perspective, Insight, Analysis)More than 15,000 iPads and iPhones.
“Apple probably uses a signed ramdisk and then brute forces from there.” (Charlie Miller)
Could justify a waiting list.Steve Jobs didn’t believe in cutting corners when it came to creative work. To me, this spot is reassuring proof that his values are alive and well at Apple.
As competing devices mature, and their differences become less obvious to the non-experts, a company’s ability to create provocative and memorable advertising becomes all the more important.
In this measure, Apple has an advantage. And it’s an advantage that’s not so easy to copy.
— Apple demos the power of creativity « Observatory (Ken Segall)